What Is Tiered Link Building? [UPDATED]

Organizational Chart - Colored Boxes[UPDATE] – After the recent Panda 4.0 update, Google has started to penalize websites created using a “tiered” link building structure. This structure includes websites with “low” quality and “thin” content. Since your “main” website will have interlinks from low quality content during the T2 & T3 phases, it can directly affect your main websites keyword rankings or even get your website removed from the SERP’s.

This content is only intended for people to understand what is a “Tiered Link Building” model and how it differs from a PBN (Private Blog Network)

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Tiered Link building is a very effective method of building one-way links to your main website. It has been proven to help rank your keywords within Google SERP’s within the shortest period of time and protect your website against future Google algorithm updates. Many of you are probably familiar with tiered link building but I’ve decided to put an ultimate guide together explaining “my” complete process and provide you with a list of valuable resources to streamline your entire process.

Let’s look into this type of link building in more detail…

What is Tiered Link Building?

It’s a unique approach to link building where you create back links to your back links increasing authority and power of all the links involved instead of only the ones linked directly to your website. For example, you would start by building back links to your main website from article directories, social book marking websites, press releases, etc. After you would build links to your first set of back links from the same sources and then continue down the chain once more until you have a pyramid or tiered triangle 3 levels down.

Here’s a quick illustration showing you how the structure would typically look…

TIER_MAIN

Click On Image To Enlarge:

What Are The Benefits?

There are a lot of benefits in using such a structure when building links to your main website.

First, a tiered link building structure ultimately allows you to build stronger more authoritative links to your main website. Since one of the ranking factors in Google is back-links from authority websites, you are building a structure which NOT only increases your website page rank (PR) but even the PR of the other websites involved within the process. Next, with the recent Google Panda and Penguin updates which is cracking down on links from SPAMMY washed up websites, you are essentially protecting yourself from being penalized since the links to your main website are from high authority websites which are creditable and been around for years.

With a tiered link structure you have the ability to test the waters or quality of the other sites involved without causing too much harm to your main website. For example, many times people will blindly build links from websites not knowing their reputation or if they are going to be effective by the next Google update. Keeping these websites away from your main website will allow you to track their progress allowing you to find out if they do get indexed by Google and if they add value to your website. Going forward you can use the website to link directly to your website instead of using them further down the tiered structure.

You can also use software like Magic Submitter to build links to sites further down the pyramid reducing the time and effort building links. For example, at this point you are only really concerned about your main website so building to pages on your site should be done manually and spread out over time. Any links being built further down the tier can be done more effortlessly and without taking precaution so you can use article spinners to write articles and link building software to complete the rest of the links.

Breakdown of benefits…

  • Build stronger authoritative links to main website
  • Increase your PR and surrounding websites PR which helps with future link building
  • Protecting your main website from Google updates and being penalized
  • Ability to test new websites by building links without jeopardizing your main website
  • Ability to use link building software reducing effort and time

Keeping the following illustration in mind….Let’s look at how to set up each Tiered level….

TIER_MAIN

What is a Tiered 1 Link?

The highest quality links from websites with a PR 4+ which include article directories, forums, blogs, press release websites, etc. A tiered 1 link is directly linked back to your main website and the content that you write to submit to any of these platforms is of high quality and relevant. When building tiered 1 links you need to make sure that relevant keywords are used and they are related to the product or service that you are offering. Make sure that you have complete control over these links because you might have to edit or remove them when you make changes to your website.

  • From high quality websites with PR 4+
  • Write high quality content which is relevant
  • Make sure it does NOT get deleted
  • You have the ability to edit it or remove it which is not a problem since most platforms allow you to create an account before submitting content.
  • Has a unique URL which can be found for further tiered link building

Some examples…

  • Article Directories (Hugpages, Ezinearticles, Triond, Amazines)
  • Hand built mini sites with high quality content including images and videos
  • Relevant well-established websites which have been active for 10+ years
  • Forums (Warrior, Digitalpoint, Trafficplanet)
  • Relevant blogs (JohnChow, Problogger, ZacJohnson)
  • High quality press releases (PRBuzz, PRWeb, PRLog, PR.com)
  • Wiki’s
  • Social Bookmarking (Digg, Pinterest, Delicious, Reddit)

What is a Tiered 2 Link?

These links are of lower quality and you can reduce the effort in content writing but make sure that the content is still relevant to the keywords you have chosen. With these types of links I would focus on lower PR websites between 1-3 and software tools can be used to build links like the Magic Submitter since you’ll want to build the links quickly and easily. Just like the tier 1 links you will want to make sure that you can get the exact URL of the link so you can delete or edit if required. The tier 2 links will not link directly to your main website but will link to the tier 1 links which are directly linking to your main website.

  • Lower quality links
  • Medium quality content
  • Focus on websites with PR 1-3
  • Must be able to copy exact URL for editing purposes
  • Article directories, blogs, press release, social bookmarking, etc
  • Tier 2 will back-links to Tier 1 back-links and NOT your main website

What is a Tiered 3 Link?

These links are known as the “anything goes” back-links and are of the lowest quality one-way links. Theys are built on websites with PR 0 and can be from non-relevant content. With tiered 3 links you will want to use the bulk strategy and build as many links within the shortest period of time. If possible try and get the exact URL of the link but it is NOT a requirement. These links are the furthest away from your main website and the reason quality does NOT matter is because they are no way connected to your main website but will link to tier 2 links. There are many bulk link building tools that you can use like the Magic Submitter and they have many lower quality websites on their platform which will be perfect for tiered 3 link building.

  • Low quality content
  • Websites with PR 0
  • Non-relevant websites and content
  • Use of software is permitted and preferred
  • Will link to tiered 2 websites and furthest away from main website URL

Final Thoughts

[UPDATE] – After the recent Panda 4.0 update, Google has started to penalize websites created using a “tiered” link building structure. This structure includes websites with “low” quality and “thin” content. Since your “main” website will have interlinks from low quality content during the T2 & T3 phases, it can directly affect your main websites keyword rankings or even get your website removed from the SERP’s.

This content is only intended for people to understand what is a “Tiered Link Building” model and how it differs from a PBN (Private Blog Network)