Publishing Content – Building Private Blog Network Website

office cartoonThe most important part when setting up your private blog network is content creation. Within your content, you’ll be placing targeted anchor text that’ll link back to your “main” website. On August 6, 2014 I created and published my 1st piece of content on my private blog network. Over the next several weeks I’ll be publishing content and creating several more websites to add to my network. Each piece of content will follow a criterion (keywords, word count, internal links, etc) which will link back to my main website, specifically to the keywords I’ve selected.

For those of you who’ve been following my journey and are setting up your own private blog network, I wanted to give you a breakdown of what’s required when writing content.

Before continuing…

Remember that we’ve purchased an expired domain with domain and page authority. You’ll even be lucky enough to purchase a domain with established trust and citation flow. When publishing content, you’re doing it on websites with established “link juice” so it’s important you maintain authority of the domain by targeting your content creation.

Useful Resources

Content Topic

Keep the content you publish consistent with the expired domain and “main” website you are building links to. If you’re “main” website is about “link building” than don’t produce and build links to it from content about baking, automobiles, health, etc. By now you’ve purchased an expired domain relevant to your “main” website so you’re content should be relevant to your domain. Keep in mind before registering you’re domain, you’ve used to track down the history. You’ve looked over its previous content, redirects and relevancy so when creating content keep those factors in mind.

Here’s an example using the content I produced…

My main website is relevant to blogging i.e SEO, link building, content marketing, etc.

I registered an expired domain “” which had previous content related to my niche. When publishing my content, I titled it: 5 Mistakes to Avoid When Creating Content and then proceeded with building my relevant links, etc.

Going forward, it’s important to keep a few things in mind when creating content…

  •  Keep it relevant to your “main” website
  • Keep it relevant to the history of the expired domain
  • Keep the word count between 1,000-1,200 words
  • Create an online to help you: intro, subheadings, body and conclusion

Content Frequency

You need to get into the habit of writing content while enjoying it at the same time. If you don’t, then push yourself and you’ll get use to producing content on a regular basis. Either way, you won’t be able to successfully create a private blog network WITHOUT solid content so start by prioritizing you’re writing now.

I advise that you add content to your PBN websites on a monthly basis. If you have more time than add content every two weeks however it’s important to regularly update your websites. Recently the Google search algorithm has given websites which update regularly a boost within the SERP’s as part of their “freshness” algorithm update. Those websites that show continual activity are more likely to provide up-to date content which users are looking for. A monthly posting schedule allows you to produce content for several websites on your private blog network without any problems.

I started and completed setup of my 1st website on July 7, 2014. I published my first piece of content on August 6, 2014 which was well within the 1 month time frame.

To view my content, please visit:

Here’s a quick frequency guide…

  • Publish content every 2-4 weeks
  • Make sure it’s relevant content to your main website
  • Don’t publish content on same day on all websites. For example, if you have 5 websites within your private blog network then publish content separating 1-2 days apart. Frequency should remain the same only changing the day that you’ve published content by 1-2.

Content Length

I’m surprised at the amount of discussion regarding adequate content length. There’s no conclusive answer because many top bloggers have their own opinion. The good news is that websites within your private blog network are secondary to your main website. I’d encourage lengthy (2,500-3,000 word) high quality content to be published on your main website however within your private blog network we can reduce the word count greatly.

So what do I recommend?

My 1st published content was between 1,000-1,200 words and covered my topic and subheadings in adequate detail. It took me no more than 60 minutes to write an outline, introduction, subheadings, body and conclusion. When writing you should focus on producing content and altogether it shouldn’t take no more than 1-2 hours to complete. Anything longer means you’re NOT prioritizing your time and going to have difficulty writing content for several websites once there up and running.

Here are few quick tips to get you focused…

  • Keep wording short and simple
  • Focus on the topic and stay on track
  • Create an online before getting started and follow it
  • Setup a writing schedule and stick to it no matter what
  • When writing shut off TV, cell phone, other web browsers and focus on ONLY writing
  • Allocate NO more than 60 minutes to write content for your private blog network. Anything longer means that you’re going off track, have distractions or are making things too complicated.

Content External Links

Within your content, you’re going to add a maximum of 1-2 external links. It’s important that you follow my link building strategy when publishing content. Within each piece of content you’ll be using a different external linking strategy.

a) Never interlink between websites within you’re private blog network since this may raise “red” flags to Google It’s important to keep each website as separate as possible so never link website 1-to-website 2.

b) Every 2nd article published should contain an internal link to other content within the same website. Using this strategy will give you time to publish more content on each site before creating internal links between the content. There are several WordPress plugins available that will help you streamline the interlinking process: WordPress Insights, SEO Smart Links and Interlinks.

c) 75% of content should have a maximum of 1-2 links pointing to the “main” or “authority” website. For example, 2/3 articles published should contain external links to main website. Add a maximum of 1-2 external links within each article.

d) Make sure that external links contain targeted keywords within the anchor text. For example, if you’re trying to rank for the keyword phrase “link building 101” on your main website, than within the content published on your private blog network website, the anchor text should be “link building 101”.

e) The anchor text should link to the correct page on your main website.

f) 25% of articles on each website should NOT contain a link to the “main” or “authority” website. This will protect you from Google thinking you’re building a network for external links only. The equation is very simple: 1/3 articles should point to an external authoritative resource relevant to your niche.

Here is a breakdown of what we discussed…

  • Never link between 2 private blog network websites
  • Every 2nd article published should contain internal links to relevant content
  • 75% of content should have maximum 1-2 links pointing to “main” website
  • External links should contain “targeted” keywords within anchor text
  • Anchor text should link to correct page on “main” website
  • 25% should not link to “main” website and should be linked externally to authoritative relevant resource.

Content Internal Links

When building internal links within your content, it’s important to internally link to relevant content. Many of the expired domains you’ve purchase will already have been generating traffic each month. It’s important to keep this prior traffic in mind providing them with high quality content which links to related content.

Overtime, you’ll private blog websites will begin to generate new traffic and this is perfect for several reasons. First, the traffic will flow directly to your “main” website. Next, your content can increase user engagement which can lead to social shares, referrals, email opt-ins and conversions.

Here are two tips to keep in mind….

  • Every 2nd article published should contain an internal link to other content within the same website. Using this strategy will give you time to publish more content on each site before creating internal links between the content. There are several WordPress plugins available that will help you streamline the interlinking process: WordPress InsightsSEO Smart Links and Interlinks.
  • Make sure you link to relevant high quality content within your website

Wrapping It Up

Over the next several months I’ll be adding more websites to my private blog network and continue to write content on a monthly basis. The process will be EXACTLY the same for each new website added to the PBN so it’ll become easier to register a domain, purchase hosting, setup WordPress and create content. There is one more important step that I’ll be covering in more detail over the next few weeks which involves building links through high PR article directories, guest blogging, etc to our private blog network.

As mentioned previously, it’s important NOT to build links between PBN websites however linking to them from other website’s can add link juice and is perfectly fine.

When discussing the Private Blog Network Overview, I created an illustration to show briefly how the link building will work and have provided it below.

As I get into that phase of the project, I’ll put together a more detailed explanation that’ll serve as a step-by-step guide for all of you!