Private Blog Network Case Study Overview

Writing an ArticleWhen building your own private blog network, you need to have a clear objective in mind. Once you have the end result in mind, you can push forward with a sequence of steps that will help you achieve your objective.

Here are a few questions you can ask yourself before building your own private blog network.

  • What niche website are you trying to rank?
  • Is there a time constraint? (week, month or year)
  • How will you track your results?
  • What is your budget?
  • What keywords are you ranking?
  • What are the keywords current rank positions?
  • How competitive are the keywords?
  • Are they going to generate income?
  • Are you using any paid traffic methods?
  • Do you have a backup plan?

Objective

Last month I published a series of blog posts targeting very specific keywords. The content was published on this blog and my objective, even back then, was to build an effective link building campaign. I wanted to see how quickly I can rank my “targeted” keywords onto the first page of Google. Obviously, I had written the content keeping the recent Panda 4.0 roll out in mind. The keywords have adequate monthly search volume and low competition which would bring in a few hundred organic search visitors to my website each month.

All the content answered “questions” that were asked through email, the comment box, forums or additional resources for relevant content published previously.

Here’s the link to the “4” published posts with a quick breakdown of each…

What Are LSI Keywords And How To Calculate Keyword Density

This content discusses the importance of incorporating LSI (latent semantic keywords) within your content. LSI keywords are closely related “terms” to your “targeted” keywords. Even Matt Cutts, head of Google Web Spam, has stated that its important to scatter closely related terms within your content naturally. This content was created as a complete guide on LSI keywords and how to generate them while effectively adding them within your content.

Seopressor Review – The Perfect LSI Keyword Tool – Video & Script

The first ever plugin I purchased for this blog which helps streamline the entire optimization process. SEOPressor works in real-time as your create content reminding you to add keywords, H1-H3 tags, meta description, LSI keywords, bold, italic and underline text. There are several other features in this plugin like it provides an optimization score out of 100 and keyword density score.

How to Build a Website From Scratch in 10 Minutes – Script & Video

I often get questions from my readers on how to quickly and effectively build websites. I put together this tutorial showing them what to do from start to finish within 10 minutes. Simply purchase hosting, install WordPress, add a few plugins and your ready to go!

How to Build a Website From Scratch in 4 Minutes – Script & Video

I often get questions from my readers on how to quickly and effectively build websites. I put together this tutorial showing them what to do from start to finish within 10 minutes. Simply purchase hosting, install WordPress, add a few plugins and your ready to go!

8 Proven Ways On How To Reduce Bounce Rate – From My Top Bloggers

Spent one month gathering content from my top bloggers and compressed it into “1” epic post. You’ll learn what the top bloggers in the industry have to say about bounce rate and how to effectively reduce it by implementing a few strategies. Google uses bounce rate as a factor in ranking your website so learn from bloggers who have more than 20 years in the business.

The Keywords

Each content published I had included a set or both “targeted” and “LSI” keywords that met a specific criteria. First, the keywords were relevant to my content and had a decent amount of search traffic. I also narrowed them down depending on their monthly search trend. The objective was to choose keywords that showed a steady search growth each month which is important to ensure continuous traffic generated from the keywords.

Here’s a quick breakdown of the keywords within my content…

Content #1: What Are LSI Keywords And How To Calculate Keyword Density

  • keyword density percentage: (20/mo search volume)
  • keyword density tool: (1,000/mo search volume)
  • lsi keyword tool: (40/mo search volume)
  • lsi keywords: (390/mo search volume)
  • optimal keyword density: (40/mo search volume)
  • seopressor: (480/mo search volume)
  • seopressor plugin: (30/mo search volume)
  • seopressor review: (70/mo search volume)

LSI_KEYWORD_01

The graph below shows they’re current position within the Google search results…

 

Content #2: Seopressor Review – The Perfect LSI Keyword Tool – Video & Script

The keywords are the same as content#1 since this post is an additional resource to the above content.

  • keyword density percentage: (20/mo search volume)
  • keyword density tool: (1,000/mo search volume)
  • lsi keyword tool: (40/mo search volume)
  • lsi keywords: (390/mo search volume)
  • optimal keyword density: (40/mo search volume)
  • seopressor: (480/mo search volume)
  • seopressor plugin: (30/mo search volume)
  • seopressor review: (70/mo search volume)

LSI_KEYWORD_01

The graph below shows they’re current position within the Google search results…

 

Content #3: How to Build a Website From Scratch in 4 Minutes – Script & Video

  • build a website from scratch with wordpress: (10/mo search volume)
  • build a website from scratch for free: (10/mo search volume)
  • build a website from scratch tutorial: (20/mo search volume)
  • how to build a website from scratch step by step: (40/mo search volume)
  • reliable affordable web hosting: (10/mo search volume)
  • affordable web hosting for small business: (50/mo search volume)
  • How to Build a Website From Scratch: (1,900/mo search volume)
  • How to Build a Website for Beginners: (20/mo search volume)

LSI_KEYWORDS_02

The graph below shows they’re current position within the Google search results…(these keywords have NO current rankings)

Content #4: 8 Proven Ways On How To Reduce Bounce Rate – From My Top Bloggers

  • lower bounce rate: (30/mo search volume)
  • how to reduce bounce rate: (70/mo search volume)
  • decrease bounce rate: (30/mo search volume)
  • Page Bounce Rate: (10/mo search volume)
  • Low Bounce Rate: (30/mo search volume)
  • High bounce rate: (90/mo search volume)

LSI_KEYWORD_02

The graph below shows they’re current position within the Google search results…(these keywords have NO current rankings)

 

Before We Continue…

It’s important to have your private blog network running for a few months before targeting more competitive keywords with higher search volume. First, within 2-3 months, you would have added 10-15 high quality posts per blog. Adding high quality content will increase your page & domain authority. Next, Google would have indexed your entire website by this time frame (2-3 months). Most importantly, you can determine through Google Webmaster Tools if any manual penalties have been taken against any blogs within your network. You don’t want to build links through a penalized blog because it’ll hurt the website the link is pointing to.

The Budget & Expenses

They’re going to be initial costs involved when setting up your private blog network. Just to be clear, I’ll be investing NO money in paid advertising or content, and the only expenses are those associated with purchasing domains, hosting, ranking tools, etc.

Some are monthly subscriptions so once you’ve signed up your ready to go. You don’t need to purchase new plans every time you’re setting up a new site. The only two which require additional purchases are: domain and hosting. I’m providing a cost at a rate of one new website per month. You’ll be working at your own pace so you’ll be purchasing a domain every 2-3 months. :)

Here is a quick breakdown of the expenses…

Domain:

I’ve been using GoDaddy.com ever since 2002 and have been very happy with the company. They have an awesome auction platform where you can find expired domains for a fair price. Since, I’m trying to keep costs low I’ve set a range of $10-$20 per expired domain.

This is perfect for both beginners and experts who are starting to build their own private blog network.

Hosting:

We’ll be using shared hosting plans from various different hosting providers to keep the IP addresses different. Each website must have their own identity so using different hosting providers will ensure that we keep separate accounts, IP addresses, username, password, etc. Hosting plans are cheap costing $7-$9 per month which includes WordPress, Cpanel, etc.

Here are some hosting providers that we’ll start off with GoDaddy, HostGator, BlueHost, DreamHost, etc.

Remember your budget! You should not pay more than $7-$9 per month for shared hosting.

Indexing:

Submitting each site for indexing will be done through Google Webmaster Tools. There is no cost however we’ll be setting up different accounts to keep each site separate.

I’ll create a tutorial on how to do this when I’ve reach that phase of my project.

Keyword Rankings:

I’m currently using SERPFox.com to keep track of my keywords. It’s cheap and gets the job done. I started with the trial account to test how accurate their reports are and have been impressed. The trial allows you to track up to 10 keywords. I did an initial run and manually checked the readings by skimming through Google. SERPFox.com did an excellent job so I upgraded to starter plan which allows 50 keywords. Total cost for starter plan: $10.

Proxy and VPN Tool: (Optional)

When setting up different accounts with Google, it’s important that we don’t use the same IP address. Why? When we create smaller websites within our network linking to our “targeted” or “money” site it might raise a red flag. We’re trying to avoid being detected as a link building network. Even though we’re taking a clean approach to link building, we’re still using our own websites to boost our targeted keywords rankings. There has been no indication that using proxies help or don’t, but I’d like to stay clear of penalties as our network grows.

HideMyAss.com provides an affordable proxy service and you get access to over 100’s of IP addresses scattered all over the world. Start with a monthly plan for only $9.99

Summary…monthly:

  • Domain – $10-$20
  • Hosting – $7-$9
  • SERPFox.com – $10
  • HideMyAss  – $9.99 (optional)

If you’re building “1” website per month, your final expense: $48.99/mo. You may decide to build a website every 2-3 months so minus the monthly domain cost.

Tracking & Progress Reports

This is the most important part of the project because without knowing the progress, it’ll be hard to make tweaks along the way. I want to make sure that I track everything like traffic, keyword rankings, competition, penalties, indexing and expenses. It’s important to keep a close eye on the progress so you’ll know if your setup is achieving results. The good news is that we can track progress using these FREE  tools…

Frequency:

I’ve setup a calendar that will show you the progress made so far. You’ll find my upcoming tasks for the next couple of weeks. It’s important that you setup a calendar for yourself to help you complete deadlines. At the end of the month, I’ll provide a complete monthly roundup report.

CALENDAR_JULY

Each “monthly progress report” will have an updated calendar with the current months tasks outlined.

Google Analytics:

We’ll be setting up different Google Analytics account for every site within our network. Each account on Google Analytics will be registered using a different IP address through HideMyAss.com. After setting up WordPress on my hosting, I’ll install a simple Google Analytics plugin. It’s very easy and effective to use a plugin if you don’t have much technical experience. I’ll provide a complete walkthrough once I’m setting up my first website.

Google Analytics is very useful in providing all the information you need. You’ll get a breakdown of traffic statistics, referral traffic, search queries, geographical summary, etc.

SERPFox.com:

Right now I’m in the process of creating my first website for my network. I’ll provide keyword ranking reports at the end of each month. I’ll use SERPFox.com to check losses or gains in my rankings.

Google Webmaster Tools:

As much as I want to stay away from too many Google accounts, it’s important that I setup Webmaster Tools for my project. It’s a quick and effective way to find out when your sitemap.xml was last indexed or manual penalties (if any). You can also check if Google is having a problem accessing your website which will delay the indexing process.

Writing Content

Building a network of blogging sites does take time and we can speed up the process if I hire a few writers. However, when I started this project I promised not to spend money where I didn’t need to. All the content for my websites will be written by me. There will be a lot of writing involved and I would encourage all of you to do it on your own. It’s great discipline to be able to sit and write 2000-3000 words per day. In the end, the rewards of a job well done are worth it.

All the content will be manually written, no spinning articles, syndicated or aggregated content.

Here are a few things to keep in mind…

  • Never interlink between websites. For example, don’t link website 1 –to- website 2.
  • Write high quality content
  • Interlink between articles within the same website. You can use WordPress plugins to streamline the entire process.
  • Write high quality content with subheading and bullet-points
  • 75% Maximum 1 link from each article to point to “main” or “authority” website
  • 25% of articles on each website should NOT contain a link to “main” or “authority” website. This will protect you from Google thinking you are building a network for external links only.

The content will be spread out as follows…

After you’ve created your first website and it’s ready for content, you’ll do the following.

The 1st month:

3 x 1500-2000 Words on PBN #1

3 x 700 word content on other Article Directories (PR-3-7)

In the illustration you’ll notice that:

  • (2) x (1500-2000 words) articles are linking to your main
  • (1) x (1500-2000 words) is linking to a high authority external source (ES)
  • (3) x (700 words) are published on PR 3-7 article directors and linking to our private blog network website. Keep this structure for all your PBN websites. Here are a few PR 3-7 article directories:

Here’s a complete list of 80 do-follow article directories.

CONTENT_01

After The 1st month & Going Forward:

2 x 1000-1500 Words on PBN #1

5 x 700 Words on Other Article Directories (PR-3-7)

CONTENT_02Once or twice a week you can build links directly to your “targeted” website from article directories, blogs, social bookmarking websites, etc. These links will point directly to your “targeted” website and should be from authoritative websites. Follow this criterion when building links directly to your `targeted“ website…

  • only build links from PR3+
  • write manual original content when publishing to these websites
  • a maximum of two links per article
  • use targeted keyword within anchor text
  • total weekly links:
    • 2 x article directories (PR3+)
    • 3 x blog commenting (niche relevant)
    • 5 x social booking websites (PR3+)

After the first month, you can start building another website to add to your network. As mention before, you should not have more than 5-6 websites on a hosting provider. Each time you add a website, simply use a different hosting provider.

Closing Thoughts:

Here you have it! This is a complete overview of the entire PBN project. Stay focused and don’t give up because it’ll take some time before you start seeing results. As time goes on, you’ll add more content building the authority of these blogs within your network. You can use the content to keep linking out to other pages, etc.

Useful Resources