Zac Johnson is one of my favorite bloggers with his site ZacJohnson.com being on my list of blogs I visit regularly throughout the week. He’s been actively blogging since 2007 and has continued to build a following by providing epic content. When asked about the main focus of his blog? He said “Building of My Own Personal Brand. He didn’t disclose a number when asked about how much revenue he generates monthly through blogging but I know from visiting his blog that he earns enough to live comfortably.
Now, let’s get into the real in-depth questions…
Q1 – How long you have been blogging? (Possible Year)
Q2 – What blog or site is your main source of income? So, what is the main focus of that blog?
Building of my own personal brand.
Q3 – How much do you make online (average) from your blog a month?
I don’t discuss figures.
Q4 – Starting out online can be very difficult and you’ll face many hurdles. What was the biggest challenge you faced when you started out? How did you overcome this hurdle and do you think if people are facing this problem today that they can still use the same strategy to overcome their challenge?
One of the biggest problems people will face when trying to make money online is seeing people that are already successful. I’ve been doing this for almost 20 years now, so someone thinking they could accomplish the same results overnight is unrealistic. Hurdles include everything from learning how to deal with financial losses, being responsible for your own income, changing with the business environment and dealing with everything else that comes with running your own business.
Q5 – These days it’s very hard to find things to write about and create new content? What would you say is the best strategy you have used to create awesome content? What would you recommend new bloggers do if they suffer from writers block?
There definitely is way too much content being created today and most of it is garbage. Focus on content that solves a problem and creates value. You don’t need to write about how to start a blog or why your host is the best… it’s all been done before. Create the best content for your audience and become the authority of your space.
Q6 – Experience and time does teach you many things. What do you wish you knew back then when starting out that you now know has helped your blog grow and become successful? If you can give us your Top 3-4 valuable lessons, that would be awesome.
Spreading yourself too thin is something I wish I stopped doing earlier. Now I only focus on a handful of projects. I also would have started my blog and a membership based site earlier.
Q7 – There are many ways to monetize your blog some which have worked and some haven’t. How are you making money through your blog? What other strategies would you recommend to monetize your blog?
The best ways to monetize a blog is by building off your own brand. I have ads and review posts on the blog, but the emails and opportunities that come up as a result of being a well established brand through the blog are worth a thousand times more.
Q8 – I know when I started blogging there were a handful of blogs I read on a daily basis? Do you have any mentors or blogs that you read on a daily basis that provide you with knowledge and guidance when you need it from day-to-day?
Like you said, there are way too many blogs in the “make money” space today, and other niches as well. Most of my mentors/friends are contacts that I’ve made years ago and have built good connections with. Attending conferences is a great way to connect with people in real life and make these relationships even stronger. I also don’t follow any specific blogs.
Q9 – There are several tools & plugins that can help you build momentum when people are on your blog, for example, social share plugins, SEO plugins and many others. What plugins do you think are essential in growing your blog? What Tools & Plugins do you think every blogger should have on their site?
I don’t focus too heavily on plugins and SEO. Anyone can Google “Top WordPress Plugins” and find what they need. SEO is a pain and Google is always changing. Just create great content that people link to and share.
Q10 – Many people have often asked me about the shift in blogging from previous years (Negative or Positive). What is the main difference you have seen while blogging since you started? What do you think will be the change going forward and how can you save yourself from being effective from this change (Positive or Negative).
Guest blogging was huge in the blogging space and it was obvious Google was going to slap all of the sites and paid link buyers who were abusing the system. This has since destroyed a lot of businesses and blogs. Create a blog and brand that people respect and your site will stand the test of time.
Q11 – I often hear bloggers talk about creating a brand online. What are your thoughts on creating a brand for yourself and what is the best way to brand yourself?
The reason why I created ZacJohnson.com was to establish a brand of my own. Without it I’d probably still be pushing ad campaigns and making someone else rich. Your brand is everything.
Q12 – Much of the knowledge & motivation I’ve picked up is through other blogs and reading books. We discussed your favorite blogs in my previous question, however would you recommend any books that motivated you during tough times or provided you more insight into creating a successful blog?
Sorry, not a big reader of books either. I read various articles online.
Q13 – How important is writing high quality content in blog success? How often do you publish fresh new content on your blog? Is it weekly or monthly?
Everyone has their own writing style. English majors will flip out over spelling errors on blogs, but who cares — it’s about the end message of your content. Frequency is also based on whatever your preference is. Once or a twice a week is a good amount.
Q14 – What are the Top 3 most effective link building techniques that you would recommend over your years of experience? You can include ways to generate traffic to your blog.
Give quality stuff away for free. Write about or interview industry leaders. Build top lists that people share on social networks.
Q15 – In my eyes, you’ve been a pioneer in creating some of the best products, content and are a true blogging success story. Can you name some of the products that you’ve created which can help bloggers out? How can they be purchased?
Thanks, I appreciate that. I am currently working on the re-launch of blogging.org which will offer over 100 video tutorials on how to make money with blogging, affiliate marketing and social networking.
Q16 – How can we get a hold of you: Please include email, social network profiles and Others.
I’m “Zac Johnson” on most social networks. Best way to get a lot of me is through the contact form on ZacJohnson.com.
That Concludes Our Interview…
Thank you very much Zac for taking the time out of your busy schedule to provide us with your advice. I wish you nothing but success moving forward.
I hope that you enjoyed this addition of our interview series!
To learn more about other bloggers, visit our Bloggers Interview Series