Keeping your blog fresh with high quality content can be tough especially with your competitors not too far behind. It’s important to have a constant flow of ideas while being able to publish them in the shortest amount of time possible. Ever since I started blogging, I’ve always had a difficult time streamlining my content creation process. Finally, I’ve found a process that works and think you can use this EXACT method to create content within 60 minutes from start to finish.
Before writing, make sure that you’ve done the following “3” things to prepare your environment and generate you’re content ideas.
1. Have Your Tools Ready
When you sit down to write content, you need to know how you’ll accomplish the end goal. In this case, you’ll need to determine how you’ll write what you’ve outlined so that it comes out perfectly when published. For example, make sure you have your WordPressor open ready to go. If you’re going to be adding images to your content, save them to your desktop. It doesn’t matter if you’re using screen capture or buying images, the point is to have them ready.
2. Prepare Your Work Environment
I write all my content in my office because it’s quiet and I can gather my thoughts immediately. However, this doesn’t mean that you follow the same pattern so move into a comfortable work environment. If you write content within a coffee shop, at home, office, library, etc, you can only produce content when you’re comfortable and productive.
3. Have Your Idea Ready
There’s no content until you have an idea so make sure you’ve compiled your list of ideas over several weeks. Writing and compiling a list of ideas are two completely different things. You can only be productive when you know what you need to do. Here’s something that works very well…
If you visit several blogs during the week, you’ll be able to generate a handful of awesome content ideas. Read through other content looking for ways to improve it. I’ll check for missing images or videos and read what questions people are asking within the comment box. I’ll look for social signals checking for the “buzz” created by this content published. Any piece of content shared hundreds of times throughout the week means if you create something better, you can generate some serious momentum. While skimming through blogs simply bookmark the page or write down ideas on a piece of paper because one day it’ll come in handy.
Let’s get started…
Time Limited: 60 Minutes
5-7 min: Think About What You’re Doing
In order for you to write “epic” content, you need to think about what you’re doing. You need to get your head in the right place and focused on creating content. If you’re not focusing on writing content then you won’t get the job done, it’s that simple. Start by determine how many word’s you’ll be writing. The rule of thumb I follow is that my length depends on the type of content I’m producing. Here’s a quick overview…
- Case Study (2,500-3,000 words)
- Tutorials (1,500-1,800 words)
- Everything else (1,000-1,200 words)
Next, use this time to figure out how you’ll standout compared to your competitors and if you’ll be using a certain angle within you’re content. Figuring this out before hand will guide your writing while putting your content together.
7-10 min: Outline Your Competition (if any)
You’ve done the bulk of your research when visiting other blogs coming up with content idea’s however this is different.
It’s going to take you a few minutes because you’ve done most of the hard work like visiting other blogs, reading they’re content, etc. It can be done within 10 minutes and, as you become more comfortable, it’ll take less time. Simply, outline what you’re up against on a piece of paper and place it on your desk next to you. It’ll keep your mind on creating something different. Here’s an example…
If other blogs you’ve visited have similar content to what you’re producing now, then do the following…
- Write down the length of their content
- Write down if they have images or videos
- Write down subheadings they’ve covered
Write content which is longer, includes images or videos and covers additional subheadings. This will help you stay ahead of your competition. Obviously with everything I just mentioned, you should make sure that you provide something of value and with real substance.
3-4 min: Create an Outline
You’re outline doesn’t have to be detailed and is a quick breakdown of what you’ll be covering while you write. It’s to give you a basic direction just in case you forget some of the points you’ll be covering. Remember, no one is going to see this but you. If you’re writing content on “link building” than write heading + “1” sentence under to keep you on track when you get to that section.
23-25 min: Write The Main Content (Body)
You’ll notice I jumped right into the body and didn’t mention writing out the introduction. For several years, I’ve been creating content by writing the “body” than “intro” after because it’s helps me create a better introduction when I know what’s written and finalized within the body of my content. Just switch them around if you’re more comfortable writing the introduction before writing out the body. You have 25 minutes to complete this step so stick to the game plan by following you’re outline. While writing the body, I like to edit my content and if you’ve been blogging for years, than you’ll probably doing the same. Writers with experience won’t make too many errors so it works out better for us to edit while we write, however if you’re new to creating content then either edit after you’re done or hire someone to edit your work for you.
There are a few things that can help you complete this step within the time limit.
First, work on improving your outline so that it provides everything you need while you write. If you’re clear about what needs to be covered, it’ll improve how quickly you can write down your ideas. Next, improve the speed at which you type WITHOUT errors. Currently I type 450-500 words in approx 11 minutes so if I plan everything properly I can complete a 2,250 word post in 55 minutes. For someone like myself who has several side projects, my typing speed really helps me continuously generate fresh content in short periods of time.
Make sure you don’t forget to…
- Follow your outline as you write your body
- Add the images and videos
- Avoid distractions. You’re on a mission and have set a time limit to get the job done. This is great discipline now and going forward to be able to meet deadlines.
4-5 min: Create Your Introduction
Now that you’ve written you’re content, it’s going to much easier to write out an introduction for your content. Your introduction should not be more than 100-150 words. Use this time wise and give you’re reader a brief introduction of what to expect. It’s important to include a “hook” which is a sentence or line that is so intriguing that they have to continue reading. From experience, I know the difficulty bloggers have finding time to write content so as my hook line I used: “This blog post was written in 60 minutes”. Make sure you provide your reader EXACTLY what you said you’ll do within your hook line!
7-9 min: Add Links, Call to Action and Meta Tags
You’ve completed your writing and it’s time to put the finishing touches before publishing. Start by adding internal links to relevant content on your blog. Next, provide valuable resources to your readers by linking to external content. This is the right time to add call-to-action like…
- Leave a comment in the box
- Download my FREE eBook on “”
- Share my post with your friends (Twitter, Facebook, Google+)
Once you’ve put everything into place, you can add your meta tags. If you’re using WordPress, there are several plugins you can install to streamline the process. (All-In-One SEO, Add Meta Tags, Simple Meta Tags, Meta Tags Optimization). If your using a different platform than add a title, description and keywords which create curiosity. These are the elements that will be shown to people when they’re searching content on Google, Yahoo or Bing. You’re objective is to encourage the searcher to click on your content within the search results.
As I’m typing this sentence, the time on my stopwatch is at 63.11 or (63 min: 11 seconds) however keep in mind I’m writing this post as a tutorial so added a few extra things. Typically it takes me anywhere from 54-58 minutes to write 1,400-1,600 words which includes everything mentioned above. I do most of the editing myself while writing the content so I don’t need to go back doing it after. If I do the math correctly, you’ll save anywhere from 8-10 minutes off your time getting someone else to edit your work.
Before I sign off…
Many top bloggers have talked about how the length of your content directly affects the reader’s attention span. The longer the content, the more likely they might lose interest. I recently wrote a guest post for LifeHack.org which went over 2,500 words and the editor provided this feedback…
While this is a very informative and valuable article, it is too long to retain the attention of the typical reader online. I believe you would do well to shorten the subsections and get the article down to 1000 (give or take) words. Once you do, please resubmit and I will complete the editing. Please let me know if you have any questions.”
Neil Patel (QuickSprout.com) who is a pioneer in this industry mentioned a word count around 1,500 words. Anyway, I think it really depends on what you’re writing because a case study which requires data, research and proof will be much longer than this content I’m writing. When writing tutorials, you’ll be using a different structure which requires longer content. These are just general rules I follow however use whatever method will produce the best results for you when creating content.