Did Your Website Get Banned From Google?

Over the years Google has been learning a lot about people who are using their search engine. Your probably well aware of the most recent Google updates (such as Google Panda and Google Penguin) which makes the spider bots a lot smarter eliminating irrelevant content, duplicate and stopping users that use software for their link building process. In the past I have used several techniques to increase my Google rankings and I admit they were both white hat (legit) and black hat (illegal) techniques. Now, there are many techniques I would recommend not to use because the consequences far outweigh the rewards, however these 3 methods are among the most blacklisted.

Context Spinning

Here’s some strong advice, never spin your content. Never write an article and then use software to change words around and re-publish your article. The way these softwares work, they don’t change the real content but only words like “and”, “than”, “which” or any other words which have less than 4 characters. Some may even change more but the point is that it never creates unique content just like the original version of the article. Stay away from spinning articles and publishing them because Google has build a reputation on original content and relevancy, so any attempt to change this, Google will act fast.

Content Duplication

Keep your website content unique and interesting. Many people make the mistake of building links within article directories with the same content that they used on their own website. Whatever is written on your website should be kept original and only available on your website. Don’t copy and paste this article within other directories and then build links. Your basically overflowing the web with duplicate information and then linking back with the same information to your website. Google bots work hard at increasing the flow of “new and “original” information and anyone flooding the web with duplicate content will be stopped and their website banned.

The best advice is to write the most unique and relevant content for your website and keep it as exciting as possible. Than write other much smaller articles related to your main topic to use for link building. This will ensure that relevant however original content is linking back to your main source i.e. your website.

Impossible Inbound Links

It is normal for someone to link into your website maybe 5 times a week. However, if you have inbound links coming into your website at a rate of 25-50 per week, this is an insane amount of backlinks and Google knows that you are link bombing your own website. Google determines the worth of your website by calculating how many relevant websites link into your website. With each inbound link comes a potential increase in your rankings. However, if you write articles and build your own links, which I should mention is a normal process, than space out how many links you build daily. The normal count should not exceed more than 5-7 relevant and authority links per week. Anything more than that will be unattainable and Google can sense that you have link bombed your own website. What does this tell Google? Since a single inbound link represents one single unique website and one unique person, than having 50 links basically tells Google that your content’s biggest fan is yourself and maybe the content on your website is only valuable to yourself.

Remember that a websites worth is calculated by unique traffic meaning different people so without this your website really has no worth. Space out your link building efforts and build links from relevant high authority websites.

If You’ve Been Banned , Now What?

On April 24, 2012, Google announced that an update will definitely be taking place and the main objective was to reduce “web spam”, promote high quality content and results to those who are using Google search. They provided little information on who they would specially be targeting but content spinning, irrelevant content and outbound linking to irrelevant websites were a few they did mention.

On May 26, 2012 a second Google Penguin refresh was done to clean up the rest of the spammy results. Many people who were not hit the first time, were seeing a huge drop in their results the second time around.
With that said there was a website wpmu.org, a reputable website which was hit pretty hard after the Penguin update. Why? This was something that was brought up to Matt Cutts, who is head of Webspam at Google, with his response being:

“They didn’t rank as high after Penguin, they made their case, and I thought it  was a good case. We were able to remove about 500,000 instances of links, and  that helped them.”

wpmu.org appealed to Google to look into this and 500,000 links were removed which helped their rankings increase back up. What had happen was that since wpmu.org provides free WordPress themes with a link back to their website in the footer of any theme you use on your website, there is no way to control the quality of the link because this depends on the quality of the website. wpmu.org was getting low quality link backs from some of the websites that were using their free themes.

If low quality links were responsible for knocking down the ranking of wpmu.org, than the Penguin update maybe focusing on these two things:

  • Inbound links
  • On page SEO

This was just an example and since than there have been many more updates with the most recent taking place on October 4, 2013 which was the Penguin 2.1. Even though this was mainly a data update it continued to build on the pre-existing Penguin updates.   Now, website will continue to go through a cleansing with some very reputable websites noticing a drop in their rankings.

First, inbound links is something you should definitely focus your attention on. This is the main factor I believe in building your rankings but can also destroy your rankings and eventually get you banned by Google if they consider your links spammy. If you have paid someone to build hundreds of links for you overnight, than you can potentially be affected by the recent changes. Your better off focusing on quality links and get very few which will be worth a lot more than low quality spammy links. It is recommended to change your anchor text now and than when creating links because using the same anchor text can be considered “anchor text” overkill and that’s likely to get you penalized.

Secondly, when optimizing your website page, don’t excessively use the same keywords within the content of the page. Using the keyword several times within your content is considered unnatural and you will be penalized especially now with the recent update. What I recommend doing is once you’ve completed your article, than read it over a few times to understand the flow of the article. If it sounds unnatural than change it up before publishing it.

Remember the article must make sense with natural flow and use of keywords.

Google has introduced the long awaited disavow tool that allows us to ignore specific backlinks to our websites.