Creating Web 2.0 Properties – Building Private Blog Network Website

Cogs and gearsIt’s been awhile since I’ve posted an updated on my “Private Blog Network” case study however everything is progressing perfectly. You need to remember everything must be spread out when creating websites within your PBN. If you do not time everything correctly, it can raise a huge flag to Google which is something we are trying to avoid as it can jeopardize the entire project. What have I been up to?

First, I’ve been creating content to be published on my Private Blog Network website and I’ll provide all of you with a quick update when I’ve published my second post. Next, I’ve started to build my Web 2.0 properties which I’ll be using as mini-sites to build links to my PBN (private blog network) websites. So, here’s the basic idea…

When building Web 2.0 properties you’ll be building smaller mini-blogs which you’ll use to write and publish content related to your targeted website. At the same time, you’ll be building links to your Web 2.0 properties using article directories, blogs, forums, etc. The links which will be pointing to your Web 2.0 properties can be outsourced to a third party however all the written and published content on both your PBN & Web 2.0 websites must be done manually. Since the beginning, I’ve promised to build EVERYTHING myself so will be creating links to my Web 2.0’s myself. You have the option to outsource the process as mentioned.

Here’s a quick illustration showing Web 2.0 in action…


Useful Resources

Why Web 2.0 Mini-Sites?

There are “2” very important reasons why I prefer using Web 2.0 properties especially when I’ll be linking to my PBN (private blog network) websites. First, many of the Web 2.0 properties have been around for years building up their reputation. If you check, many of them have a “domain authority” of 95-to-100 which is enormous because it represents “3” import factors: age, popularity and size. How does this relate to what we’re doing?


When we’re building mini-sites on Web 2.0 platforms, we can choose our own sub-domain to be added to they’re domain. For example, if I’m building a mini-site on and choose a sub-domain of “writingcontent” than when I publish my site, my URL will look like this…

You can imagine how powerful this is because when I’m done building my website, it’ll right away have a “domain” authority of 97.


Overtime adding content, building links and promoting these mini-websites will increase the “page” authority which will just add more juice value to my backlinks. For those of you NOT aware, when you first purchase a new domain and hosting you’ll have a “domain” and “page” authority of “0”. Having blogs on these Web 2.0 platforms will automatically give you a higher than normal “domain” authority which can be important when building links.


If you’ve purchased an expired domain you can easily upgrade to a monthly plan through these Web 2.0 platforms and use your own domain. If many of you prefer to use your own domain keep one thing in mind. Using an expired domain means the “domain” and “page” authority transfers to that of the expired domain and NOT the Web 2.0 platforms. For those of you with very little experience building websites, the Web 2.0 platforms use a drag & drop interface where you can put everything together easily.

Web 2.0 Platforms & How Many “#”

What’s the right amount of mini-sites to build? I often get asked this question and from my experience “5” is a perfect number. Having a handful of websites allows you to be very flexible with your link building and you can divide the number of links to each Private Blog Network website equally. The number is NOT embedded in stone so if you want to add a few more mini-sites it’s not a problem at all. I just like sticking to “5” because they are easier to manage.

Here is a list of the top 9 Web 2.0 platforms you can use to start with. Many of them are FREE however the ones which require a monthly fee I’ve labelled.

What About The Design?

It’s important that each website is designed completely different NOT identical to any of the previous websites. We are trying to keep these them as separate as possible. Each website should have a home page, blog, about us and contact us form. It’s also recommended that you use different email addresses when registering.

Here’s an example of a website I’m setting up and writing content for:

I have another 14 Web 2.0 mini-sites for several of my other projects. They’ve all been designed differently and are constantly receiving new content each week.

Here are the mandatory requirements…be sure to add….

  • Logo
  • Different themes
  • Home page
  • About Us (with text) (100-200 words)
  • Contact Us (with form)

If you want to add a few others, you can add the following optional elements

  • Social share buttons
  • Search box
  • Author box
  • Archive widget
  • Category widget
  • Anything else…

Writing Content & Timing

I’ve mentioned how to write content when building links through article directories, blog commenting, forums, etc. It’ll be a good idea to skim through my Private Blog Network Overview because we’ll be using the same approaching with Web 2.0 properties.

There will be two stages when writing content for Web 2.0 mini-sites. First, we’ll be writing 4-5 articles (500-600 words) during the setup stage (no external links). During the second, after two weeks, we’re ready to write content with external links. Here’s a quick break down…

All of this should be spread out over a couple of days. Please include “NO” links within the content.  

During the setup of each website, you’ll want to do the following…

  • 1 x content relevant to “target” website (500-600 words)
  • 1 x content which is an introduction to the YouTube video (200-300 words). After, embed relevant YouTube video relevant to your “target” website.
  • 1 x content which will be an introduction to your Infographic. After, embed relevant Infographic into post. To find Infographic, search online in Bing or Google images. MAKE SURE TO GIVE CREDIT TO AUTHOR
  • 1 x content relevant to “target” website (700-800 words)

If you look at the website I’m creating:, you’ll notice I only have “1” post published but over the next couple of days I’ll keep adding content until I’ve completed stage “1”.


After two weeks or “14” days, you’ll enter the next step…

  • 1 x content relevant to “target” website (500-600 words)

That’s it!

You’ll want to add content every “5-to-8” days to your Web 2.0 mini-sites. You’ll have about “5” mini-sites so you’ll stay busy writing and creating content. This content will include external links so check out the next section.

Building Links to Web 2.0

When publishing content to your mini-sites, it’s important that you use the following link building structure after the setup stage has been completed…

The 1st piece content published should include an external link to any Private Blog Network website which has the same relevant content. The maximum number is “2” links within this article. Split up the links pointing them to different or the same PBN website however to different pages. Whatever PBN website you point your links to will be your choice however make sure they contain relevant content. The objective is to build link juice which trickles down to your “targeted” website.

When you publish your 2nd piece of content, it’s important to point at least “1” link to a high authority external resource. The other can be pointed to any PBN website which has the same relevant content.

Keep rotating through this structure and make sure to do this for all the smaller Web 2.0 properties you are building.


Going forward please use as the example when building your Web 2.0 properties since this site was built today and I’ll be going through the entire process mentioned above from start to finish.


Wrapping It Up

There you have it guys! That’s the plan when setting up Web 2.0 mini-sites for your Private Blog Network link building campaign. I’ll be posting a progress report next month after I’ve jumped into the link building portion of my project. Please let me know if you guys have any questions.

Useful Resources